Evo and Proud: The novelty effect: a factor in mate choice

The novelty effect seems to apply not only to colors but also to other visible features. In a recent study, participants were shown a series of faces with different degrees of beardedness. A clean-shaven face was preferred to the degree that it was rare, being most appreciated when the other faces had beards. Heavy stubble and full beards were likewise preferred to the degree that they were rare (Janif et al., 2014).

The authors conclude: Concordant effects of frequency-dependent preferences among men and women might reflect a domain-general effect of novelty. Frost [20] suggested the variation in female blond, brown and red hair between European populations spread, geographically, from where they first arose, via negative frequency-dependent preferences for novelty. There is some evidence that men’s preferences increase for brown hair when it is rare [21] and for unfamiliar (i.e. novel) female faces [22]. (Janif et al., 2014)

via Evo and Proud: The novelty effect: a factor in mate choice.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s